Water Truths
Frequently Asked Questions
Straight answers about our water, our bottles, and how Blue Jug works.
What is Blue Jug?
Blue Jug is a specialized retail store and "Health Market" that focuses on providing high-quality, mineral-rich alkaline water, pure water purification systems, and holistic, natural health products.
How does Blue Jug work? Is it a refill station?
Yes. Customers bring in their own reusable containers (or purchase them in the store) and fill them up at the in-store dispensing stations for a per-gallon fee.
Where are Blue Jug stores located?
Blue Jug operates licensed retail locations in the United States. You can check the store locator on bluejug.com to find the nearest location.
Is Blue Jug a franchise opportunity?
No. Blue Jug offers business licensee opportunities for entrepreneurs wanting to open their own Blue Jug Alkaline Water & Health Market in their local community.
How is Blue Jug’s water purified?
Blue Jug uses an extensive multi-stage filtration process (typically including sediment filtration, activated carbon, and advanced reverse osmosis) to strip out tap water contaminants, chemicals, heavy metals, chlorine, and fluoride.
How does Blue Jug make alkaline water?
Unlike machines that use artificial electrical ionization (electrolysis), Blue Jug remineralizes pure reverse osmosis water by running it through natural, food-grade minerals (such as calcium, magnesium, and potassium) to raise the pH naturally.
What is the typical pH level of Blue Jug water?
Blue Jug water is formulated to have an alkaline pH, typically ranging between 9.0 and 10.5, stabilized by naturally added minerals.
Does Blue Jug water contain fluoride, chlorine, or pharmaceuticals?
No. The multi-stage reverse osmosis and advanced filtration systems are designed specifically to remove fluoride, chlorine, chloramines, heavy metals, microplastics, and pharmaceutical residues.
Does Blue Jug offer standard pure (non-alkaline) water?
Yes. Most locations offer ultra-pure Reverse Osmosis (RO) water alongside their alkaline mineral water for those who prefer unmineralized pure water.
What are the reported benefits of naturally alkaline water?
Customers often choose naturally alkaline, mineralized water for better hydration, improved taste, acid-neutralizing properties, and trace mineral supplementation (calcium and magnesium).
Can I use Blue Jug alkaline water for cooking, coffee, or baby formula?
Yes. Many people use it for brewing coffee, tea, and cooking to improve flavor. For baby formula or taking prescription medication, pure RO water is often recommended so it does not alter digestive pH or mineral ratios.
Can pets drink Blue Jug water?
Yes. Many pet owners give their dogs and cats Blue Jug purified or mineral water to keep them away from chlorinated, fluoridated tap water.
What kind of bottles or jugs should I use?
You can use glass jugs, stainless steel dispensers, or BPA-free plastic jugs. Blue Jug strongly promotes safe, reusable containers and sells a variety of glass and high-grade plastic options in-store.
Do I need to sanitize my jugs before coming in?
While it's best to bring clean jugs, most Blue Jug locations provide bottle-rinsing or sanitizing stations using ozonated or purified water so you can rinse your bottles before filling.
How long does the water stay fresh in a jug?
Stored in a clean, sealed container out of direct sunlight and extreme heat, the water remains fresh for several weeks to months. Glass or high-grade stainless steel preserves the taste longest.
How much does it cost per gallon?
Pricing varies slightly by location, but water is sold at a low cost per gallon (typically a fraction of the cost of single-use bottled alkaline water found in grocery stores).
Does Blue Jug offer prepaid cards or memberships?
Many locations offer pre-paid water cards, bulk gallon discounts, or punch cards to make regular fill-ups faster and more economical.
What other products does Blue Jug sell besides water?
Blue Jug stores act as natural health markets, stocking items like essential oils, whole-food supplements, natural soaps, local honey, clean living products, and eco-friendly home goods.
Does Blue Jug sell home filtration systems?
Yes. Blue Jug often offers home and commercial water filtration systems, whole-house systems, and under-sink units for customers wanting pure water directly from their home taps.
Why choose Blue Jug over buying bottled alkaline water at a grocery store?
- Purity & Natural Minerals: It avoids artificial ionization and added chemical buffers. - Cost-Effective: It is significantly cheaper per gallon than pre-packaged single-use bottles. - Eco-Friendly: Reusing large containers eliminates single-use plastic waste.